The Neuroscience & Golden Ratios

Focus doesn't come from adding more caffeine. It comes from the right amount, delivered the right way, supported by the nutrients that make it last.

Justin, founder & neuroscientist

Layer 1

Focused Activation (135mg Green Tea-Derived Caffeine)

Unlike synthetic caffeine anhydrous, which is rapidly absorbed and often leads to "jitter" and overstimulation, green tea-derived caffeine provides a more gradual pharmacokinetic uptake. This supports sustained alertness without hitting the "ceiling" of caffeine receptor tolerance.
Layer 2

Cognitive Fuel (Citicoline)

Citicoline is a naturally occurring mononucleotide that supports choline levels, the primary precursor the brain uses to synthesize acetylcholine, a neurotransmitter critical for attention, learning, and memory. It also provides the brain with the nutrition it needs for phospholipid synthesis. By increasing phosphatidylcholine levels, it supports neural efficiency, memory recall, and overall cognitive clarity. Think of it as the baseline fuel that keeps the brain’s “engine” running sharp after the initial lift.
Layer 3

Sympathetic Modulation (L-Theanine)

This amino acid acts as the "modulator." It crosses the blood-brain barrier to promote alpha-wave brain activity—associated with "relaxed alertness." By pairing L-Theanine with caffeine, we smooth the sympathetic nervous system response, neutralizing the "gas" of caffeine to eliminate jitters and anxiety.
Layer 4

Physiological Foundation (Electrolytes)

Energy is volatile in a dehydrated state. Our targeted electrolyte blend stabilizes cellular hydration to keep physical performance steady and mental focus sharp. Pink Himalayan salt provides sodium and chloride ions to support fluid balance and nerve signaling, while potassium helps regulate cellular function, neurotransmission, and muscle contraction. Magnesium supports energy metabolism, synaptic plasticity, and stress regulation, promoting optimal brain-muscle communication.
Layer 5

Adaptive Performance (Natural Botanical Complex: Ginkgo Biloba, Panax Ginseng, Rhodiola Rosea)

This layer operates on a deeper, adaptive timescale. Ginkgo vasodilates cerebral blood vessels, increasing neurovascular efficiency and protecting neurons from oxidative stress and amyloid-beta accumulation. Panax Ginseng's ginsenosides enhance acetylcholine levels, reduce AChE activity, and modulate serotonin, dopamine, and GABA, supporting memory, learning, and calm focus. Rhodiola moderates the HPA axis to blunt cortisol response under stress, while salidroside and rosavin stabilize mitochondria and scavenge free radicals. Together, they sustain and protect the cognitive performance built by Layers 1–3.

Ingredients

Non-GMO Project Verified | 100% All Natural | Cruelty Free | Vegan | Keto-friendly | OU Kosher Certified | Third-Party Tested
Natural Green Tea Caffeine
Enhances alertness and physical performance; improves attention, reaction time, and cognitive processing.

Natural Green Tea Caffeine

Clean energy boost

L-Theanine
Amino acid that supports relaxation and cognitive performance

L-Theanine

Promotes calm focus without drowsiness

Citicoline
Supports acetylcholine production and mitochondrial function; linked to improved focus, learning, and cognitive speed.

Citicoline

Memory & mental clarity

Ginkgo Biloba
Increases cerebral blood flow; enhances short-term memory, executive function, and neurovascular efficiency.

Ginkgo Biloba

Focus, blood flow, recall

Rhodiola Rosea
Reduces fatigue, improves cognitive performance under stress, and supports endurance.

Rhodiola Rosea

Stress resilience & stamina

Panax Ginseng Root
Enhances cognitive resilience, working memory, mood regulation, and mental stamina under fatigue.

Panax Ginseng Root

Mental endurance & motivation

Pink Himalayan Salt
Supports fluid balance, nerve signaling, and hydration, which are critical for brain-muscle communication.

Pink Himalayan Salt

Electrolyte / neural function

Potassium
Maintains cellular function, supports neurotransmission, and regulates muscle contraction.

Potassium

Electrolyte / neural support

Magnesium
Supports energy metabolism, synaptic plasticity, relaxation, and stress regulation in the nervous system.

Magnesium

Electrolyte / neural support

Vitamin C (Absorbic Acid)
Supports immune function, protects against oxidative stress, and contributes to overall cellular health.

Vitamin C (Absorbic Acid)

Antioxidant

Organic Cane Sugar & Monk Fruit
Organic Cane Sugar: Derived from organically grown sugarcane, it provides clean, natural energy without artificial sweeteners or synthetic additives. Monk Fruit: Zero-calorie, low glycemic; provides clean sweetness without insulin spikes, supporting metabolic balance.

Organic Cane Sugar & Monk Fruit

Natural Sweeteners

Juice (from concentrate)
Provides polyphenols and anthocyanins that support cognitive function, vascular health, and overall antioxidant protection.

Juice (from concentrate)

Antioxidant & flavor

Learn The Science

questions & answers worth asking & knowing.
  • Your brain and muscles run on ATP. The body’s energy currency. Caffeine doesn’t ‘create’ energy; it removes the brakes by blocking fatigue signals, while L-theanine and electrolytes help your system use that energy more smoothly. Natural green tea caffeine works with your adenosine system, not against it, providing a gentler, steady rise. Botanicals like ginkgo and ginseng support circulation and oxygen delivery to keep ATP pathways firing efficiently, while citicoline supports the neurotransmitters that make energy feel like clarity.
  • Conventional energy drinks overload your adenosine receptors, spike cortisol, and dehydrate you. Once the caffeine clears, adenosine floods back and the crash follows. GENN uses a lower caffeine dose buffered with L-theanine and botanicals like Rhodiola, which modulates stress-signaling pathways so your adenosine system rebounds smoothly rather than crashing
  • Your neurons fire using charged minerals. When electrolytes drop, your brain literally can’t send clean signals, resulting in brain fog, slower reaction time, and fatigue. Botanicals like ginseng and rhodiola help maintain cellular resilience, so once electrolytes restore electrical signaling, your system uses that communication efficiently for focus and stamina.
  • When caffeine, L-theanine, and hydration co-activate, they stabilize your prefrontal cortex, so you feel calm-focused instead of jittery-wired. Ginkgo drives smoother cerebral blood flow, Citicoline strengthens acetylcholine signaling, and Rhodiola buffers stress, together producing energy that isn't spiky; it's structured, controlled, and mentally clean.
  • L-theanine boosts alpha-wave activity, the brain state of relaxed focus, and tempers caffeine's adrenaline spike, delivering focus without the frantic. Paired with green tea caffeine, this balance is even more natural. Citicoline reinforces memory and cognitive circuits during this alpha state, while Ginkgo and Ginseng sustain cerebral blood flow so the brain stays locked in longer.

Index

Giving you the science, but making it digestible

A

  • Acetylcholine (ACh)

    A vital neurotransmitter that acts as a chemical messenger in both the peripheral and central nervous systems, responsible for muscle contraction, heart rate regulation, digestion, and cognitive functions like memory and arousal.

  • Anthocyanins

    Natural, water-soluble plant pigments belonging to the flavonoid family, responsible for producing red, purple, and blue colors in fruits, vegetables, and flowers. They act as powerful antioxidants, protecting plants from environmental stress, and are known to offer potential health benefits, including reducing inflammation and improving heart and brain health.

  • Antioxidants

    Natural or synthetic substances that protect cells from damage caused by free radicals

B

C

  • Caffeine

    Natural central nervous system stimulant, chemically known as a methylxanthine alkaloid, which increases alertness, wakefulness, and energy while reducing fatigue.

  • Citicoline

    Designed to support brain health, specifically targeting improved memory, focus, and mental energy. It works by increasing brain metabolism, aiding in phospholipid synthesis, and boosting neurotransmitters.

D

  • Dopamine

    A neurotransmitter and hormone critical for brain function, regulating reward-motivated behavior, pleasure, memory, focus, and motor control.

E

F

  • Free radicals

    Unstable, highly reactive atoms or molecules with unpaired electrons created by normal metabolism, pollution, smoking, and stress. They seek to pair their electrons by stealing from other cells, causing oxidative stress, which damages DNA, lipids, and proteins.

G

  • Glycemic

    A measure of the increase in the level of blood glucose (a type of sugar) caused by eating a specific carbohydrate (food that contains sugar) compared with eating a standard amount of glucose.

H

I

J

K

L

  • L-theanine

    An amino acid primarily found in green tea, known for promoting relaxation and reducing stress without drowsiness. It works by increasing alpha brain waves and modulating neurotransmitters like serotonin and dopamine, improving focus and sleep quality.

M

N

  • Neurotransmission

    The passage of signals by electrical or chemical means from one neuron to another.

  • Neurovascular

    Refers to the close relationship, interaction, or combined structure of the nervous system and blood vessels, particularly regarding how blood flow supports the brain and spinal cord.

  • Nicotinamide mononucleotide (NMN)

    Derivative of niacin (vitamin B3) and a crucial precursor to nicotinamide adenine dinucleotide (NAD+), a molecule essential for energy metabolism, DNA repair, and cellular health.

  • Nootropic

    Natural or synthetic substances that may enhance cognitive function, including memory, focus, creativity, and motivation. They work by increasing cerebral blood flow, oxygen supply, or neurotransmitter levels.

  • Norepinephrine (noradrenaline)

    A hormone and neurotransmitter that acts as a primary sympathetic nervous system mediator for the "fight-or-flight" response, increasing heart rate, blood pressure, and alertness.

O

  • Oxidative stress

    An imbalance between the accumulation of harmful free radicals and the body's ability to detoxify them using antioxidants.

P

  • Parasympathetic Nervous System (PSNS)

    Often called the "rest and digest" system, is a division of the autonomic nervous system that calms the body after stress, reducing heart rate and blood pressure while stimulating digestion.

  • Phosphatidylcholine (PC)

    A phospholipid and a major component of cell membranes, often sourced from lecithin. It is essential for producing acetylcholine (a neurotransmitter for memory) and supporting liver health.

  • Polyphenols

    Natural, health-promoting compounds found abundantly in plants, berries, fruits, vegetables, nuts, and beverages like coffee and tea. Acting as potent antioxidants and anti-inflammatory agents, they help protect cells from damage, reduce chronic disease risk, and support brain and heart health.

Q

R

S

  • Sympathetic Nervous System (SNS)

    A division of the autonomic nervous system that acts as the body’s rapid involuntary response mechanism, governing the "fight-or-flight" response.

  • Synaptic plasticity

    The brain's ability to strengthen or weaken connections (synapses) between neurons over time based on activity levels.

T

U

V

W

X

Y

Z

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