About us

Refined.
Elevated.
Limitless.

-JJ the CEO of GENN

GENN

As a former graduate student and NCAA athlete, I relied on coffee and energy drinks but realized they weren’t sustainable. Today’s energy drinks are overloaded with sugar, caffeine, and artificial ingredients. Focusing on wellness, I developed a smarter approach—extending caffeine duration, reducing total caffeine content, and pairing it with optimized hydration—combining physiology, neuroscience, and AI-driven insights.

Beverages for a Thriving You, Powered by Science

At GENN, we combine cutting-edge neuroscience with adaptive AI insights to craft a functional energy and hydration beverage designed for sustained focus and balanced energy. Every ingredient is carefully selected for efficacy, transparency, and premium quality — so every sip supports your performance without compromise.

Innovating Wellness, Fueling Your Ambition

GENN is built to integrate seamlessly into your daily routines — from workouts to workdays — enhancing focus, clarity, and vitality. Join the growing community of achievers who rely on GENN to perform, recover, and thrive, all backed by science and inspired by real-life human performance.

Letter from CEO

"At GENN, we’re redefining energy and hydration—where neuroscience, precision, and purposeful design deliver focus, sustain performance, and elevate human potential."

Elevate your Energy

GENN Functional Energy & Hydration Drink – Blueberry Blackberry – 12 Pack

GENN Functional Energy & Hydration Drink – Blueberry Blackberry – 12 Pack

$59.99
$59.99

Hydration with purpose

GENN Functional Energy & Hydration Drink – Blueberry Blackberry – 4 Pack

GENN Functional Energy & Hydration Drink – Blueberry Blackberry – 4 Pack

$19.99
$19.99

Elevate your Energy

GENN Functional Energy & Hydration Drink – Blueberry Blackberry – 12 Pack

GENN Functional Energy & Hydration Drink – Blueberry Blackberry – 12 Pack

$59.99
$59.99

Hydration with purpose

GENN Functional Energy & Hydration Drink – Blueberry Blackberry – 4 Pack

GENN Functional Energy & Hydration Drink – Blueberry Blackberry – 4 Pack

$19.99
$19.99
  • Third-party tested

    We hold ourselves and our ingredients to the highest standards.

  • 100% All-Natural Quality ingredients

    We're dedicated to using scientifically backed, high-quality natural ingredients.

  • Non-gmo

    We carefully evaluate every ingredient, ensuring they are non-GMO.

  • vegan, Keto, Kosher

    We ensure the highest standards with 100% vegan, keto, and kosher formulations.